Designer Rugs

A campaign styling to launch Saffron collection of Designer Rugs for Greenhouse Interiors. Three creative designers Christine McDonals, Lia Pielli and Phillipa Cowdrey collaborated to create twelve unique rugs that reflects decades of experience developing innovative new designs. This is the first in-house collection launched by Designer Rugs. The Carousel collection rugs are hand knotted in Tibetan wool, hemp and bamboo and available in custom sizes. The campaign highlights each rug by complementing it with minimal high end furniture and drawing the eye to the art on the floor.

Concept & Styling : Aisha Chaudhry for Greenhouse Interiors

Style Assistant : Jessica Retallack, Marija Tomic

Photographer : Armelle Habib

Location : The Bank Studio